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Client
Sounds True
Year
2023
Role
Motion Design | Social Design
Brief:
Partnering with Sounds True, the goal was to design a set of social graphics that encouraged individuals to engage with a new book titled, "Past Forward" by Clay Routledge, PhD., and join a broader dialogue emphasizing that nostalgia transcends mere enjoyment—it serves as a chance for personal development and fostering community bonds.
Using vibrant, playful typography and animated elements alluding to a past era, my aim was to create a fun and delightful link between the past and the present.
The campaign featured a mix of motion graphics, book quotes, giveaways and survey statistics from the author’s organization.
