Lane Community College aimed to convey their recognition and understanding of students' potential, along with their commitment to shaping futures, creating opportunities, and fostering skill development. We developed a campaign that communicated this idea that We see the you we know you can be.
The art direction of this campaign combined visually appealing, engaging, and vibrant designs and photography to convey a sense of optimism and possibility. This was combined with visual elements such as glass morphism, neumorphism, gradients, and dynamic typography to further develop this connection of SEEing and potential.
The resulting campaign stood out among competitors, effectively communicating Lane Community College's message to potential students. With its visually appealing and dynamic elements, the campaign successfully captured the viewers' attention and created a lasting impression, making it highly memorable and impactful.