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Brief:

I partnered with a local couple who were looking to develop a brand for their cleaning company. The goal was to establish a brand that had a fun and energetic personality and would stand out in the market by offering a unique and delightful cleaning experience, catering to clients who value both cleanliness and sustainability.

The brand essence revolves around the idea of elevating spaces and lives through a combination of modern cleaning practices, a playful approach, and a deep respect for the environment.

The visual identity consisted of a fresh and vibrant color palette with modern shades of blue and indigo and a fun yet minimal logo that incorporates elements representing cleanliness, elevation and eco-friendliness. All the visual elements were also chosen to convey professionalism but also, approachability.