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Brief:

Your environment is woven into the fabric of your very being. It’s in your nature.

Peninsula College, located in Port Angeles, Washington, is known for its abundant natural beauty. The college is surrounded by lush forests, rolling hills, and waterways. This natural beauty and energy was used to develop a branding/enrollment campaign to improve the brand image of the college and reflect the unique character and values of the college and the Pacific Northwest region.

Consideration of the region's culture, values, and identity juxtaposed with compelling, eye-catching visuals to capture the natural beauty and energy of the region were used to create a campaign that would resonate with potential students and drive college enrollment.