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University of Minnesota Crookston
Art Direction | Design


At University of Minnesota Crookston, every program and support system is created and designed with the individuality and originality of its students in mind. This campaign was a chance to spotlight the journey of the student and the uniqueness of their own path on their way to academic or life successs. At University of Minnesota, Crookston, you’ll major in the making of you.

The University of Minnesota 'M' was used as a framing mechanism which juxtaposed the clean, formal and structured nature of academia with the expressive, colorful and unique personality of each student, program or degree framed inside. This offered a glimpse into what's possible at both the University and within each student.

The media plan created included digital, out-of-home, and targeted E-blast campaigns. Creative development extended beyond ads, as the homepage, landing pages, form fill and templates were also designed to tie the new brand look and feel together to make a seamless journey for the customer/student.