ELEVATE
"Elevate Cleaning Co." — brand identity for a local cleaning company positioning cleanliness and sustainability as a delightful, elevated experience.
"Elevate Cleaning Co." — brand identity for a local cleaning company positioning cleanliness and sustainability as a delightful, elevated experience.
project type:
Brand Identity
year
year:
2022
my role
my role:
Branding and Design
client
client:
Elevate Cleaning Co.
Project Overview
Elevate Cleaning Co. was a new local cleaning company entering a crowded market. The couple behind it wanted a brand that felt fun and energetic, but still professional. The real differentiator was a genuine commitment to sustainability, built into the brand promise.
The concept centered on elevation. Cleaning isn't maintenance; it's improvement. It elevates spaces and lives. That idea shaped every visual choice. The logo incorporated cleanliness (bubbles) and upward movement (elevation). Playful, whimsical icons gave the system personality and warmth. The color palette — vibrant modern blues and indigo — conveyed freshness and professionalism without feeling corporate.
The goal was playful and approachable while maintaining credibility as a professional service.
The Work
I developed a complete visual identity system: logo and mark variations, icon set, color palette, typography, imagery direction, and applications across digital (website and app), social content, merchandise (t-shirt, cap, tote), business collateral (letterhead, schedule cards), and product packaging.
Every piece carried the same visual logic. Cleaning is an elevation, not a chore. The applications showed consistency without repetition. In a market where most competitors looked interchangeable, the brand gave Elevate a distinctive presence.
Project Overview
Elevate Cleaning Co. was a new local cleaning company entering a crowded market. The couple behind it wanted a brand that felt fun and energetic, but still professional. The real differentiator was a genuine commitment to sustainability, built into the brand promise.
The concept centered on elevation. Cleaning isn't maintenance; it's improvement. It elevates spaces and lives. That idea shaped every visual choice. The logo incorporated cleanliness (bubbles) and upward movement (elevation). Playful, whimsical icons gave the system personality and warmth. The color palette — vibrant modern blues and indigo — conveyed freshness and professionalism without feeling corporate.
The goal was playful and approachable while maintaining credibility as a professional service.
Project Overview
The Work
The Work
Primary & Alternate Logos
app interface & social
brand Collateral
Elevate branding
