ELEVATE
"Elevate Cleaning Co." — brand identity for a local cleaning company positioning cleanliness and sustainability as a delightful, elevated experience.
"Elevate Cleaning Co." — brand identity for a local cleaning company positioning cleanliness and sustainability as a delightful, elevated experience.
project type:
Brand Identity
year
year:
2022
my role
my role:
Branding and Design
client
client:
Elevate Cleaning Co.
Project Overview
Elevate Cleaning Co. was a new local cleaning company entering a crowded market. The couple behind it wanted a brand that felt fun and energetic, but still professional. The real differentiator was a genuine commitment to sustainability, built into the brand promise.
The concept centered on elevation. Cleaning isn't maintenance; it's improvement. It elevates spaces and lives. That idea shaped every visual choice. The logo incorporated elements representing cleanliness (bubbles), upward movement (elevation), and environmental respect (subtle green). The color palette — vibrant modern blues and indigo — conveyed freshness and professionalism without feeling corporate.
The goal was playful and approachable while maintaining credibility as a professional service.
The Work
I developed a complete visual identity system: logo and mark variations, color palette, typography, imagery direction, and applications across digital (website and app), social content, merchandise (t-shirt, cap, tote), business collateral (letterhead, schedule cards), and product packaging.
Every piece carried the same visual logic — that cleaning is an elevation, not a chore. The applications showed consistency without repetition. In a market where most competitors looked interchangeable, the brand gave Elevate a distinctive presence.
Project Overview
Elevate Cleaning Co. was a new local cleaning company entering a crowded market. The couple behind it wanted a brand that felt fun and energetic, but still professional. The real differentiator was a genuine commitment to sustainability, built into the brand promise.
The concept centered on elevation. Cleaning isn't maintenance; it's improvement. It elevates spaces and lives. That idea shaped every visual choice. The logo incorporated elements representing cleanliness (bubbles), upward movement (elevation), and environmental respect (subtle green). The color palette — vibrant modern blues and indigo — conveyed freshness and professionalism without feeling corporate.
The goal was playful and approachable while maintaining credibility as a professional service.
Project Overview
The Work
The Work
Elevate Motion graphics
Elevate social and app
Elevate Collateral
Elevate branding
