OPEN
Enrollment campaign announcing that Lane is open with expanded financial resources for in-person and online students.
Enrollment campaign announcing that Lane is open with expanded financial resources for in-person and online students.
project type:
Campaign
year
year:
2022
my role
my role:
Art Direction and Design
client
client:
Lane Community College
Project Overview
Lane Community College needed to signal to high school seniors and working adults that campus was open and ready to support their futures. The core promise: more financial resources than ever, whether they wanted to study in-person or online.
The concept centered on the visual metaphor of a phone breaking through a paper background, representing Lane literally breaking through with $$ and support. We paired this with the established "Lane Brain" visual, a recurring asset across Lane campaigns that represents smart students making smart choices. A vibrant color palette of bright blues, neon greens, and layered text made the work feel energetic and new, designed for an audience that didn't respond to traditional education messaging.
The Work
I art-directed and designed across multiple formats: digital display ads, social video, a landing page, and video storyboards for TV and digital platforms. The visual system stayed consistent while adapting to different mediums.
The animation work was functional. The phone breaking through paper, the "OPEN" text repeating and shifting, the overlays on live footage all communicated one core idea: Lane is breaking through for you. The established brain icon anchored the campaign visually. Every variation carried the same logic: opportunity supported by smart decision-making.
Project Overview
Lane Community College needed to signal to high school seniors and working adults that campus was open and ready to support their futures. The core promise: more financial resources than ever, whether they wanted to study in-person or online.
The concept centered on the visual metaphor of a phone breaking through a paper background, representing Lane literally breaking through with $$ and support. We paired this with the established "Lane Brain" visual, a recurring asset across Lane campaigns that represents smart students making smart choices. A vibrant color palette of bright blues, neon greens, and layered text made the work feel energetic and new, designed for an audience that didn't respond to traditional education messaging.
Project Overview
The Work
The Work
30s Campaign Ad
Campaign graphics
billboard mockup
e-blast
campaign stickers
