Intrepid
Website design and creative direction for Intrepid—a bold, leadership-focused site for a global church planting network.
Website design and creative direction for Intrepid—a bold, leadership-focused site for a global church planting network.
project type:
Website Design + Creative Direction
year
year:
2025
my role
my role:
Strategy, Creative Direction & Web Design
client
client:
Intrepid Church Planting Network
OVERVIEW
Intrepid Church Planting Network needed a website that communicated real strength without the typical church-site softness. The organization had legitimate credibility: 200+ churches planted across 25 countries, 95% ten-year survival rate. But the digital presence needed to match the conviction of the mission itself. The challenge was to build a site that felt bold, established, and leadership-focused while remaining clear and credible for pastors, planters, and potential partners looking for a proven model.
THE WORK
I directed the full engagement: discovery, strategy, design, and launch support. That meant interpreting the strategic challenge, developing the information architecture, creating wireframes, and building a cohesive visual system. The design landed on bold, confident typography, a restrained palette (black, cream, gold, purple), architectural and modular layouts, Intrepid's symbolic iconography, and documentary photography. These choices reinforced the tone: bold and professional, never flashy or sentimental. The result positioned Intrepid as a tested, conviction-driven network ready to equip the next generation of church planters.
OVERVIEW
Intrepid Church Planting Network needed a website that communicated real strength without the typical church-site softness. The organization had legitimate credibility: 200+ churches planted across 25 countries, 95% ten-year survival rate. But the digital presence needed to match the conviction of the mission itself. The challenge was to build a site that felt bold, established, and leadership-focused while remaining clear and credible for pastors, planters, and potential partners looking for a proven model.
OVERVIEW
THE WORK
THE WORK
section 2 — Intro video
Who we are section
project note
The engagement concluded before launch when the client chose to continue the project in a different creative direction. The work shown reflects the strategy, design system, and website concepts developed during my engagement.
project note
project note
action pathways section
campaign poster
